Brand
Background
As Hong Kong’s low-cost carrier (LCC), HK Express offers convenient and reliable air travel to destinations around Asia including many top cities. Our creative need optimize their social media presence, and boost engagement with their sizable follower base, and eventually utilize social as a major channel for conversion and community management (customer inquires).
Campaign Idea
- Promote brand message – make “Your Move” to everywhere
- Create an O2O campaign
- Host in the Facebook live broadcast with a illustrator Johnee A.K.A Galaman and 903 DJ
- Play “hide and seek” in the city to win a free ticket
- Hints were given out to the audience thru Galaman’s drawing
My Role
- Develop Campaign Idea
- Plan live broadcast structure
- Design questions during the live broadcast