Brand
Event Idea
- The word “muscle guide” is pronounced as “must eat” in Cantonese
- Invited a masculine artist Lagchun and mascle guy to deliver food and beverage when redeem AlipayHK offer
- Campaign reached a significant number of attendees and redemption
Event Pre-heat Stage
Artist 力臻 Teaser Reels
我遲吓會開腔回應，
大家俾啲時間我消化
出道2年 終於有狗仔隊跟
比人影晒 我無野好解釋
。
掃街無罪！偶爾掃下街頭美食係人之常情。
如果你認同嘅話，約定你6月22日下午4點去尖沙咀厚福街 同我一齊參加「密掃Guide快閃活動」啦！
到時我會同幾位Muscle Guy 會一齊化身「密掃Guide」，推廣 AlipayHK 三重超值優惠。
三重優惠好豐富㗎！
1. 玩小遊戲，贏取 $30 餐廳優惠券 或 即掃 $5 餐廳優惠券
2. 半價咖啡茶飲卡 ( 天仁、Matcha Toyko、Starbucks 都有㗎)
咁就可以掃得更抵，食得更開心啦！
Media Press
Yahoo
Ufood
Forum Seeding (Telegram, Facebook Group)
Event Day
Post-event Stage
Micro-influencer Sharing
My Role
- Create pitching idea and strategy
- Manage the team to plan & execute the event schedule
- Manage the masculine artist Lagchun and mascle guys
- Brief designers to create all event material