Brand
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本資料內容及其資料並不構成任何華泰金融控股(香港)有限公司為售賣任何證券、產品或投資作出招攬、提出要約、意見或推薦,或對任何證劵、產品或投資的收益或是否合適提供法律、稅務、會計、投資意見或服務。過往表現未必可作日後業績的準則。投資涉及風險。閣下應審慎評估及評定任何投資的效益及風險,如有疑問,閣下應就此諮詢專業顧問。準投資者應進行所須或適當的獨立調查,包括評估所涉及的投資風險。
Company Background
The subsidiary of Huatai International, which is the second-largest securities in China
Target Audience
Investors from 18 to 80
Objective
Brand Awareness – “Deliver more happiness for investors”
Challenges
- First-year to join Hong Kong market
- A large market with big competition (vs FUTU Securities, Vbrokers etc)
Strategy
- Rasie awareness and engagement through timely content related to happiness/investment
- Enhance the interaction with audiences
My Role
- Create pitching idea and strategy
- Draft monthly content angle
- Adjust content for timely and ad hoc topic
- Social media copywriting
- Brief the idea to designer