Brand
【如何善用水樽樽身嘅倒汗水？】
為咗響應四年一度嘅足球盛事，冇乜咁威水研究所所長@東尼電機冇啦啦話要學踢波，走咗去南韓培訓～所以要靠大家集思廣益，諗下有咩環保小發明喇！
所長早排睇波嘅時候成日飲凍嘢，搞到成張枱都係樽身倒汗水！所以我哋打算諗個可以善用樽身倒汗水嘅小發明，環保之餘又唔會整濕晒啲地方！大家可以留言講低或者畫低你嘅Idea，被選中嘅參加者更可獲得屈臣氏蒸餾水露營套裝添，快啲一齊嚟幫手啦！
遊戲條款及細則：https://goo.gl/T9tVhC
Campaign Objective
In order to build a CSR (Corporate Social Responsibility) brand image, Watsons Water published the rPET package and wanted to raise community environmental awareness in 2019.
Campaign Concept
- Raise community environmental awareness through interactive content
- Invite audiences pay efforts in waste reduction through their creativity
- Drive conversion to the Watsons Water CRM system
Campaign Execution
- Publish a Facebook wall game to collect environmental-friendly ideas every early month
- Invite 東尼電機 the execution the best idea and send incentive to the audience
My Role
- Come up with the idea and concept
- Suggest the illustrator and monthly theme
- Social media copywriting