Brand
【啱味啱晒你：維他合拍運動會】
三支隊伍，一個冠軍，最講求合拍性嘅二人三足比賽一觸即發！
究竟邊隊完美配搭比賽至夾，贏得星級評判朱朱同牛牛嘅高度評價呢? 🏆
一齊睇下咁多位小朋友比賽嘅表現啦，去片~
🎼如果太多牛奶味，朱古力味冇訂企
等到朱古力味返番嚟，牛奶味又唔爭氣 🎤
有牛奶味又有朱古力味，啱味啱晒你~
#維他朱古力奶 #啱味啱晒你
#有牛奶味又有朱古力味 #比例完美平衡
#朱朱 #牛牛 #拍住上至夾 #朱奶 #維他
【啱味啱晒你：今個冬天有驚喜】✋
🎼如果太多牛奶味，朱古力味冇訂企，
等到朱古力味返番嚟, 牛奶味又唔爭氣 🎤
今個冬天朱朱同牛牛會繼續一齊出現，拍住上俾你最好味嘅享受~
咁就…🎼有牛奶味又有朱古力味，啱味！啱晒你！🎤
細聲話你知，維他朱古力奶今年除咗有冬日限定朱朱牛牛新包裝，仲有抽獎活動，一齊密切留意喇！
#維他朱古力奶 #有牛奶味又有朱古力味 #啱味啱晒你
#朱朱 #牛牛 #拍住上至夾 #朱奶 #維他
Background
- Mainly target young family and children during 2018 – 2019
- Change the package of Vita Chocolate Milk for new brand image
Objectives
- Highlight the “Fit Taste” (啱味啱晒你) theme and build a strong linkage with the brand
- Remind and circulate the message using elements from the classic Vita Chocolate tune
- Associate daily scenarios that audiences can easily relate to with the product
Strategy
- Tell a story of sports day related to young family > build a strong linkage with audiences and new brand image
- Apply three-legged race (二人三足) as the competition > enhance the balance between the chocolate and milk
- Remind the brand message through the “Fit Taste” song
My Role
- Create campaign strategy, idea and story flow
- Pitch the client
- Social media copywriting