Brand
【錢財不可露眼】
辛辛苦苦儲埋一大筆私己錢，如果當初識得將錢投入「安心退休年金計劃」，面對幾大規模嘅大掃除，都唔會掃得走，退休時仲可以「月月出糧」至 100 歲，唔洗再搵地方收埋啲月餅罐！
– 有關產品特點之詳情，請參閱產品介紹冊及保單條款。
【想中六合彩？邊有咁易呀！】
人人都想中六合彩，唔通人人都中到六合彩咩🤷♂️？與其只係每個星期買六合彩，博一注獨得，但攪完珠對完飛之後⋯⋯又要繼續番工捱世界，不如為自己買番個保險😉，利用儲蓄保險計劃穩健地累積財富啦！咁就唔洗第日人又老錢又冇！
市面上嘅分紅儲蓄保險計劃一般都包括「保證」同「非保證」回報。一方面有「保證現金價值」確保你嘅財富穩步增長，另一方面，「非保證回報」雖然將來有機會唔達標，但回報卻往往比「保證回報」更高更有潛力，助你長線財富增值，以及無憂無慮地去實現人生大計。
俾個貼士你：記住在投保前先 Check 下該計劃所提供「非保證回報」在過往的「履行比率」(Fulfillment ratio)，以助你衡量是否應該投保。
#有早知安心啲#CHUBB安達人壽#六合彩嚟講#一係中一係唔中#但儲蓄保險嚟講#財富識得逐年增值#絕對唔洗靠彩數#分紅儲蓄保險#履行比率
Background
As one of the largest publicly traded property and casualty insurance companies in America, CHUBB did not have too much popularity in Hong Kong. Therefore, CHUBB wants to establish a professional image and differentiate itself from other insurance companies.
Strategy
- Everyone loves good stories
- Explain the unknown risk by telling a short and ironic story
- Let audience know how insurance can solve their problems
My Role
- Create pitching idea and strategy
- Draft monthly content angle
- Social media copywriting
- Brief the idea to designer